Instagram is by far one of my favorite social media platforms. I love scrolling through my feed and watching everyone’s Insta Stories, and of course – sharing tidbits of our lives through images & videos.
Instagram rolled out a new algorithm, which I normally don’t even think twice about – but this time it kind of sucks. Only 10% of my followers will see my posts now, and if they don’t interact with them within one hour of me posting and leave comments with four words or more – my posts will not be seen by anyone unless I pay to advertise them. Which brings me to another dilemma – a curated feed. I have really tried to stay sane in a sea of impossibly idyllic moms dominating social media. It seems that curated feeds are the way to go, the only way to stay relevant, be respected and gain followers or improve on engagement. I tried, but it just does not work for me.
I tried, I really, really tried. This past holiday I put so much effort into selecting the best photo’s, perfect filters, timing my posts to make it look visually cohesive and appealing – all while still trying to maintain authenticity and showcase our “real” lives. I think I almost got it right, but the time and effort in doing so was just insane. Besides that, I just don’t have the patience and to be honest – parenting is not always pretty. I cannot do the monochrome, white room with white carpets while wearing a white jersey vibe because my kids are not robots, they are real kids with muddy hands and food on their faces. They play, they make a mess and they are way too busy to sit still for 20-minutes so that I can take perfectly styled photo’s of them.
It also makes me uncomfortable. I feel like a pretty & expertly curated Instagram feed, especially the staged ones – just feed into this crazy unrealistic expectation of parenting. We spend so much time scrolling through social media, and every perfectly staged photo of kids in high-end designer wear eating all their quinoa and broccoli just causes parents to compare themselves against something that is not real. The influence these perfectly curated images can have on shaping another woman’s world view—and perhaps not for the better—is something I often think about. Social media is a blessing and a curse. It all depends on how you use it.
Although I really want to focus on my blog and providing my readers with great content this year, I am just not in a space where I want to add more stress to my life and take even more time away from my kids by worrying over flat lay positioning, timing of posts, props and whatever. Every morning I wake up at 5am, get ready and rush to drop my two kids off at two different schools. Fill the spaces in between with full-time day job duties, budgets, traffic, homework, washing, dirty dishes, feeding everyone, looking after the animals and spending quality time together – it really does not leave much time for being the perfect Instagram mom.
I have aways tried not to sugarcoat real issues, real life. I am expressive when I’m having a difficult time and I seek advice on parenting when I need to. This is my brand, my business, my creation, so it is important to me that it be both helpful and inspirational to my followers… So, I hope you can look past the messy house and dirty kids.
I want you to feel as if you are reading a page in my diary.
This is what everyday life — real life — looks like.
I truly hope that you will stick around for that – even if my colour schemes don’t match.
Tel me what you think?
Do you tend to follow more curated accounts more?
What do you enjoy seeing on Instagram?
Does it bother you that some Instagram accounts only show the highlight reel of parenting?