A Visit To PE, Some Awesome Cadbury News & A Tasty Competition

A few months ago I got the most exciting invitation in the history of this blog. The Cadbury team invited me to visit the Mondelez factory in Port Elizabeth – it was the first time the factory was open to the media in years and we had no idea what to expect. All we knew was that there would be a big announcement – and it was not a disappointing one.

I have not been to PE since I was a child, and I finally understand why it is called the Windy City! It was lovely though, and I really hope to return with my family soon. We stayed at the Sun International Boardwalk Hotel – and as always, it was lovely. Every time I returnedย to my hotel room, the Cadbury team had left more chocolates in my room – needless to say, I love them like family now.

On the first evening we headed to a local Italian Restaurant, Remo’s, where we were welcomed with Gin & Tonic cocktails – I mean really, it’s like they know the inner workings of my heart! What is better than two days filled with chocolate and gin?? This is where they blew our minds with the incredible announcement… 4 limited edition slabs. Not just any slabs – slabs of your favourite chocolate bars!


We were also introduced to the four NEW Martians that have touched down on earth, bringing with them the tastiest limited edition Cadbury slabs, four new collectible Martian figurines PLUS exciting augmented reality experiences to enjoy.

The Cadbury Martians app is now live! Download it now on Google Play or App Store to immerse yourself in this exciting Augmented Reality (AR) experience, enjoyed exclusively through its chocolate wrappers. Simply grab one, two or even all four of the new slabs, download the free app, scan the wrapper and be amazed as the Martians come to life, showing off their moves and even interacting with each other.

The new Facebook stories is also live, where you can turn yourself into a Martian! See website link below:


With these limited edition flavours and the chance to collect four NEW Martian figurines there wonโ€™t be a dull moment this winter and South Africans are invited to share in the Joy.

To get your hands on these cute Martians, you will need to purchase any of the participating Cadbury slabs from 1 June to 31 August 2018 at retail stores countrywide.

Choose from 80gm or 150gm Cadbury Dairy Milk slabs with on-pack promotional visuals OR any of the four new limited edition 150gm Cadbury slabs. Find a promotional sticker inside each pack. Then, collect four stickers and stick them on the promotional pamphlet found on the branded displays in participating stores. Finally, redeem a Martian figurine at any participating petrol station store using your completed pamphlet.

There are four new Martian figurines to collect and the promotion is valid while stocks last.

During July and August, Cadbury fansย in Durban, Johannesburg, Pretoria and Cape Town,ย will get the chance to face off against the Martiansย in the ultimate dance battleย at theย Cadbury Martians Dance-Galactic activations.ย To participate bring any Cadbury slab to the activation for entry. Get all the moves right and you might even see your name climb up the leaderboard to be crowned the top scorer of the day and win an awesome Cadbury Martian hamper –ย  it is the ultimate dance-off!


  • Durban โ€“ Gateway Theatre of Shopping, 10 โ€“ 15 July 2018


  • Joburg โ€“ The Zone, Rosebank Mall, 23 โ€“ 29 July 2018
  • Pretoria โ€“ Menlyn Shopping Centre, 31 July โ€“ 5 August 2018

Western Cape

  • Cape Town โ€“ Canal Walk, 8 โ€“ 12 August 2018 (I’ll be there!)
Myself, Miriam Maulana, Eleanor Douglas Meyer, Luchae Williams, Davene Prinsloo and Courtney Hall at the launch

The next morning we visited the Mondelez factory and actually got to watch them make the last of the limited edition slabs to ship out. It was incredible… It is truly an experience I will carry with me for a lifetime. To see first-hand how all our favourite chocolates are created was amazing, everything that goes into it and the amazing people behind it.

The most exciting part? They allowed us to create our very own chocolates! Mine was brilliant, but financially it would have completely tanked. It was pretty much 90% whole nut (instead of 10% per standard), covered in some Cadbury chocolate with biscuits for extra crunch and a sprinkle of mint. They really need to bring out a mint whole nut version… and if they do, remember that it was my genius.

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Guys… I got to make a Caffeine and Fairydust slab chocolate today and it is PERFECTION. An insane amount of wholenuts, a hint of mint, some biscuits and the @cadbury_sa secret recipe chocolate… It now has to go for testing, and if it passes we should have it soon! So amped. This has been an incredible experience…we couldn't take photo's inside the factory, and even though it was not quite like Willy Wonka, it was still pretty amazing. I will make a special announcement in the morning.. At the airport now, can't wait to get home to my babies ๐Ÿ˜ . . #chocolate #JoyOfANewKind #cadbury #choclatelab

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A huge thank you to FlySafair for getting me there and back safe and sound. Thank you to Sun International Boardwalk Hotel for a lovely stay. Thank you to the Mondelez employees for being so wonderful and the Cadbury team for having me. A very special thank you to the Plato Communications team… you guys worked incredibly hard and you pulled off an absolutely seamless event. It was honestly the best, most informative, productive and memorable media event I have ever attended and I cannot wait to work with you all again. I especially want to thank Pearl and Keneiloe… the two rock stars that made sure I had everything I needed at all times and who was always available with a warm smile and more chocolate (and wine).


Win all 4 of the limited edition slabs and a Martian figurine! All you have to do is follow the Rafflecopter steps below

a Rafflecopter giveaway

44 thoughts on “A Visit To PE, Some Awesome Cadbury News & A Tasty Competition

  1. Felicity says:

    My favourite is the Crunchie….No the 5 Star…..wait PS Milk….okay no it’s the Astros one ๐Ÿ™‚ (They are all yummy actually ๐Ÿ’—)

  2. Rushdia omar says:

    Dairy milk crunching please!
    This reminded me of when we were kids and our primary school went to the coke factory and simba factory. Chocolate would be way better!

  3. Monique says:

    Sounds like an amazing experience. I would definitely like to try the astros and crunchi limited editions.

  4. Nicole Pretorius says:

    I haven’t tried any of them yet as I still haven’t been able to find them. I would love to try the Astros one!

  5. Suzette Viviers says:

    The 5 Star limited edition slab will be my favourite. Tempo was a big favourite and I like 5 Star even more!

  6. Gillian Hattingh says:

    I loved watching your trip to P.E and the Cadbury’s factory on Instagram!! Your design definitely needs to be marketed, it looked divine.
    I finally got my hands on the limited edition flavours and they are amazing , the Crunchie one is my favourite.

  7. Laura says:

    Sounds delicious, Iโ€™ve tried the crunchie and Astroโ€™s one and preferred the Astro out of the two. I think the 5 star one must be delicious!

  8. Shakira Khan says:

    Oooh deliciousNess… I would love to try the Cadbury Crunchie Bar .. I love the decadent melting honeycomb … and I’m sure it would be a taste surprise in every bite of the slab …

  9. Jean says:

    This prize is what cold nights dreams are made of….fire, duvet and my favourite chocolates in slabs!๐Ÿคž

  10. Dionne says:

    It took ages for them to reach polokwane after I seen them on your page and then I seen them… the Astros slab was most appealing so I tried it it was delicious!!

  11. Simรณne Human says:

    Hello from Port Elizabeth! ๐Ÿ™‚ I can’t wait to try the Crunchie limited edition slab. It totally reminds me of my childhood – all that sticky goodness between your teeth.

  12. Tanusta Jainarain says:

    Thanx to that pic I have now eaten 1 astro slab 1 crunchie slab and the 5 Star I feel fat already ๐Ÿ˜

  13. Melissa Carolus says:

    I absolutely love the 5 star… It gets 10 stars from me!! I wish I could experience such an awesome trip to the factory but your share has been a great read! โ™ฅ๏ธ

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